Last updated: February 22, 2026
1. ABOUT THIS POLICY
This Cookie Policy explains how Linkpage Pty Ltd (ABN 57 005 897 782) trading as Insure Connect uses cookies and similar tracking technologies on our website (insureconnect.com.au).
By using our website, you consent to the use of cookies as described in this policy, unless you have disabled them as explained below.
2. WHAT ARE COOKIES
Definition
Cookies are small text files that are:
- Downloaded to your device when you visit our website
- Used to remember information about your visit and preferences
- Stored in your browser or device memory
- Retrieved when you return to our website
Similar Technologies
We also use similar technologies including:
- Web beacons (pixel tags)
- Local storage objects
- Session storage
- JavaScript tracking codes
- Third-party tracking scripts
3. TYPES OF COOKIES WE USE
Essential Cookies
Purpose: Enable basic website functionality Examples:
- Session management and user authentication
- Form submission and enquiry processing
- Security features and fraud prevention
- Load balancing and website performance
Legal Basis: Legitimate business interests (essential for service delivery) Duration: Session-based or up to 1 year Can be disabled: No (website may not function properly)
Analytics and Performance Cookies
Purpose: Understand website usage and improve performance Examples:
- Google Analytics tracking
- Page view and user behavior analysis
- Website speed and error monitoring
- Conversion tracking for enquiry submissions
Legal Basis: Legitimate business interests (service improvement) Duration: Up to 2 years Can be disabled: Yes
Marketing and Advertising Cookies
Purpose: Track users for marketing and lead generation purposes Examples:
- Facebook Pixel and Meta advertising tools
- Google Ads conversion tracking
- LinkedIn Insight Tag
- Retargeting and remarketing campaigns
- Lead source attribution and quality scoring
Legal Basis: Consent and legitimate business interests Duration: Up to 2 years Can be disabled: Yes
Third-Party Service Cookies
Purpose: Enable third-party integrations and services Examples:
- Customer relationship management (CRM) tools
- Live chat and communication platforms
- Email marketing and automation systems
- Social media integration widgets
Legal Basis: Legitimate business interests Duration: Varies by service provider Can be disabled: Partially (may affect functionality)
4. SPECIFIC COOKIES WE USE
Google Analytics
- Cookies: _ga, _gid, _gat
- Purpose: Website analytics and user behavior tracking
- Duration: 1 day to 2 years
- Third Party: Google LLC
Google Ads
- Cookies: _gcl_au, _gcl_dc
- Purpose: Conversion tracking and advertising attribution
- Duration: 90 days
- Third Party: Google LLC
Facebook Pixel
- Cookies: _fbp, _fbc
- Purpose: Social media advertising and remarketing
- Duration: 90 days
- Third Party: Meta Platforms Inc.
Lead Generation Tracking
- Cookies: lead_source, utm_*, enquiry_id
- Purpose: Track lead sources and marketing campaign effectiveness
- Duration: 30 days to 1 year
- Third Party: Various marketing platforms
5. HOW WE USE COOKIES
Lead Generation Optimization
We use cookies to:
- Track which marketing campaigns generate the highest quality leads
- Identify the most effective website pages for enquiry conversion
- Understand user journeys from initial visit to enquiry submission
- Optimize our lead generation processes and improve conversion rates
- Provide better pricing to insurance providers based on lead quality data
Website Improvement
Cookies help us:
- Analyse which insurance products generate most interest
- Identify website usability issues and technical problems
- Test different website layouts and enquiry forms
- Understand demographic and geographic patterns of our users
- Improve content relevance and user experience
Marketing Attribution
We use tracking to:
- Determine which advertising channels deliver the best return on investment
- Attribute enquiry submissions to specific marketing campaigns
- Optimize advertising spending across different platforms
- Measure the effectiveness of content marketing and SEO efforts
- Provide performance reporting to business stakeholders
6. THIRD-PARTY COOKIES
Insurance Provider Tracking
Some insurance providers may:
- Place cookies on your device when you visit our website
- Track your interactions with their content or applications
- Use this information for their own marketing purposes
- Have their own cookie policies governing this tracking
We are not responsible for third-party cookies. Please review provider privacy policies for details.
Marketing Platform Cookies
Third-party marketing services we use may:
- Set cookies for cross-website tracking and advertising
- Create advertising profiles based on your browsing behavior
- Show you targeted advertisements on other websites
- Share information with their advertising partners
7. LEGAL BASIS FOR COOKIE USE
Australian Privacy Law
Under Australian privacy legislation, we rely on:
- Consent: For non-essential marketing and advertising cookies
- Legitimate Interests: For analytics, performance, and business operation cookies
- Contractual Necessity: For essential cookies required to provide our services
International Visitors
If you visit from outside Australia, additional privacy laws may apply including:
- European Union General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- Other regional privacy and cookie regulations
8. MANAGING YOUR COOKIE PREFERENCES
Browser Controls
You can control cookies through your browser settings:
Google Chrome:
- Settings > Privacy and Security > Cookies and other site data
- Choose your preferred cookie settings
- Manage exceptions for specific websites
Mozilla Firefox:
- Settings > Privacy & Security > Cookies and Site Data
- Configure cookie acceptance and blocking
- Manage exceptions and clear stored data
Safari:
- Preferences > Privacy > Manage Website Data
- Configure cookie and website data settings
- Block or allow specific websites
Microsoft Edge:
- Settings > Cookies and site permissions > Cookies and site data
- Configure cookie blocking and exceptions
- Manage stored website data
Disabling Cookies
Warning: Disabling cookies may:
- Prevent proper website functionality
- Stop enquiry forms from working correctly
- Affect your ability to submit insurance requests
- Limit access to certain website features
Opt-Out Tools
You can opt out of certain tracking:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google Ad Settings to manage preferences
- Facebook: Use Facebook’s Ad Preferences settings
- Industry Opt-Outs: Visit youronlinechoices.com.au
9. DATA RETENTION AND DELETION
Cookie Lifespan
Different cookies are retained for different periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Stored for set periods (days to years)
- Third-Party Cookies: Controlled by external service providers
Data Deletion
To delete existing cookies:
- Use your browser’s clear browsing data function
- Delete cookies manually through browser settings
- Use privacy-focused browser extensions
- Contact us for assistance with specific tracking concerns
10. UPDATES TO THIS POLICY
Policy Changes
We may update this Cookie Policy:
- To reflect changes in our cookie usage
- When we add new third-party services
- To comply with evolving privacy regulations
- To improve clarity and user understanding
Changes will be published on our website with an updated date.
Notification of Changes
For material changes to cookie usage:
- We will update this policy with prominent notice
- Continued website use constitutes acceptance of changes
- You can withdraw consent by adjusting browser settings
11. YOUR RIGHTS
Access and Control
You have the right to:
- Know what cookies are being used on your device
- Access information about how your data is processed
- Withdraw consent for non-essential cookies
- Request deletion of cookie data where technically possible
Complaints
For cookie-related privacy concerns:
- Contact us first: info@insureconnect.com.au
- External Authorities: Office of the Australian Information Commissioner (oaic.gov.au)
12. CONTACT INFORMATION
For questions about this Cookie Policy:
Linkpage Pty Ltd ABN: 57 005 897 782 Operating: Insure Connect Website: insureconnect.com.au Email: info@insureconnect.com.au Address: [Insert Business Address]
Privacy Officer: [Insert Contact Details]
This Cookie Policy is part of our broader Privacy Policy and Terms of Service. By using our website, you acknowledge that you understand how we use cookies and tracking technologies.
Last reviewed: February 22, 2026 Next review scheduled: February 22, 2027
